Thermo Fisher Scientific - Rock the Prep
An integrated campaign that with the help of a team that included a Copywriter, Account Director, Account Manager, and myself we created these ideas from scratch. Thermo Fisher was looking for a way to add excitement to a normally mundane topic of sample prep. From there we grew the idea of Rock the Prep. We enlisted a talented illustrator and really defined and customized the look and feel of the campaign. Thermo Fisher experienced serious engagement in the campaign and saw unprecedented growth in sales and engagement.