Agena - Style Campaign
Tasked with creating a campaign around a research method and machine, that in many scientists eyes was an overcomplicated and antiqued way of working, we introduced a new way to work with the platform via the Agena Style Campaign. Agena reengineered this machine and method to work in a new way, giving ease and productivity a new life. To show how something old can still be useful and current we sourced all the best vintage clothes and shot this retro shoot in Agena’s labs. Using key words to show the points of the campaign we created a look and persona for each decade.